It looks like Apple will not be bearing the fruits of its labor in developing electric vehicles, as the company has dropped any plans of entering the auto business.
The announcement from Apple was made internally on Tuesday, marking the end of the company’s multiyear endeavor into “Project Titan.” Almost 2,000 employees worked on this project, which started in 2014.
With “Project Titan” winding down development, Apple intends to shift many of the employees from this project to work on artificial intelligence, a field that has exploded in importance in recent years.
Apple’s attempt to enter the electric vehicle market hit multiple speed bumps during its development, including shifting leadership over the project.
The move by Apple was seemingly celebrated by billionaire Elon Musk, the owner of electric vehicle developer Tesla. On social media, Musk posted two emojis sharing the news, one featuring a face giving a salute and another being a lit cigarette.
Apple’s departure from its venture into automobile development comes as Tesla, one of the biggest electric vehicle developers in the world, stated earlier this year that its vehicle volume growth rate in 2024 could be “notably lower” compared to last year.
-Washington Examiner
